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SUSTAINABILITY

Safer betting and gaming

We strive to protect our customers by investing millions into research, education, and treatment initiatives. In 2021 we introduced ARC™ – Advanced Responsibility and Care™ – which takes a technology-led intelligent approach to risk reduction. Using revolutionary AI technology, ARC™ operates in real-time, and crucially, it is individually tailored for each customer. Developed in collaboration with leading experts such as Harvard Medical School Faculty, ARC™ represents a fundamental shift in our approach to player protection with a model that encompasses 26 markers of protection, and an accuracy rating of over 90%. At the end of 2022, ARC was rolled out to 22 jurisdictions globally.

We were pleased to see the success of this approach recognised in May 2022 with the award of the Advanced Safer Gambling Standard by GamCare, the leading UK safer betting and gaming charity. Entain was awarded the highest level of accreditation (Advanced Level 3) for its online activities, and Advanced Level 2 for its land-based activities, underlining Entain’s sector-leading approach to safer gambling.

In addition to the ARC™ programme, which cuts across the pillars of our Changing for the Bettor strategy, we continue to deliver on the seven areas through our other initiatives:

	1. Understand the problem To reduce gambling harm, we need to know as much as possible about it. So, we're funding research to help us find the best solution.
	2. Educate stakeholders We're helping to educate thousands of young people and professionals about potential risks of gambling harm and how to avoid them.
	3. Promote responsible attitudes Through advertising, marketing and sponsorships we're promoting social responsibility.
	4. Empower customers Within' our products, we're adding features that help customers to gamble safely. Within our processes we're using tech to lead the way in detecting problematic play, and within our industry we're working to collaborate and innovate.
	5. Fund treatment for those in need We're funding treatment and support for people who suffer from gambling harm.
	6. Champion responsible product design With 'responsible design' principles, we're making sure our products are safe as well as fun.
	7. Change ourselves for the bettor At Entain, safer betting and gaming everyone's business. We're making sure that everyone we work with knows safer betting and gaming is core to all that we do.